Design & Strategy
It always starts with people, of course it’s people and their ideas about what they want to convey and whom they want to compel. And the work must always harmonize with a million other things, like voice and history and whichever way the wind is blowing. But my goal with every project is the same: to make connections.
Whether it’s a logo, a web design, a greeting card or a top-to-bottom company rebrand, I’m working to build bridges (between my clients and their clients); to deliver eye-catching, emotion-nudging, timeless work; and to convey information in the most concise and consumable way.
Design has taken me all over the world, but I am most inspired by my clients and by all the talented people that surround me.
It all started at VSA Partners in Chicago. I spent 9 years at my dream job which gave me the chance to work on amazing projects but I always dreamed of rooting myself in Oregon, so I made the move to the Willamette Valley.
Started with Lange Estate Winery and then The Allison Inn & Spa… from there it’s spread rapidly. It’s been so amazing to be a part of the Oregon Wine Country growth.
MARKETING, STRATEGY & WRITING
Owner of Abeja Marketing Company, Nicci joined the team and has become our in-house renaissance woman. Nicci has worked in the wine industry for 10+ years and she knows her stuff. She specializes in marketing, brand management. and customer service and is the backbone in our brand strategy efforts.
Design & Illustration
Krista is the team's talented senior designer and works directly with clients seamlessly. Fast, responsive and just pleasant, she helps to hold the team together with her superior creativity strategic design, illustration and account supervision.
An Oregonian and graduate of George Fox University, Krista began her design career with ALD and has quickly become an integral member of the team.