It always starts with people, of course it’s people and their ideas about what they want to convey and whom they want to compel. And the work must always harmonize with a million other things, like voice and history and whichever way the wind is blowing. But my goal with every project is the same: to make connections.
Whether it’s a logo, a web design, a greeting card or a top-to-bottom company rebrand, I’m working to build bridges (between my clients and their clients); to deliver eye-catching, emotion-nudging, timeless work; and to convey information in the most concise and consumable way.
Design has taken me all over the world, but I am most inspired by my clients and by all the talented people that surround me.
It all started at VSA Partners in Chicago. I spent 9 years at my dream job which gave me the chance to work on amazing projects but I always dreamed of rooting myself in Oregon, so I made the move to the Willamette Valley.
Started with Lange Estate Winery and then The Allison Inn & Spa… from there it’s spread rapidly. It’s been so amazing to be a part of the Oregon Wine Country growth.
Design Director, VSA Partners, Inc., Chicago
May 1999 — September 2005 (full-time)
October 2005 — December 2007 (freelance)
_Worked closely with clients and VSA teams to define project strategies and create matching visual concepts
_Managed large teams of designers, freelance designers, photographers, printers and production staff
_Co-director of the VSA Internship Program (June 2002 — September 2005)
Bachelor of Fine Arts from The School of the Art Institute of Chicago